Do you usually drink coffee before shopping? This practice can have consequences when buying. Coffee influences our behavior and level of purchase. Find out why this happens according to scientific studies.
Coffee influences your shopping experience
The University of South Florida conducted research in Spain and France that showed that people who drink coffee before shopping are more likely to spend more money than those who only drink water or decaf coffee.
Be careful with shopping centers with many coffee shops because it can be a strategy for consumers to buy more products in their establishments.
The study revealed that people who drink coffee before entering stores consume 50% more than those who only drink water or decaffeinated coffee. People adopt a more impulsive and active behavior, and are more motivated to buy things compulsively, which, in many cases, they may not need.
Caffeine is still that stimulant that activates our body, but if you want to stay in control of your money, drink coffee before doing everyday shopping, so you will not be tempted to alter your budget. Do you think you are a compulsive shopper? It could be because of the caffeine. Comment if you are one of those who drinks coffee before going shopping in malls.