360F coffees are inspired through 3 generations of the artisanal process of roasting, A ‘Magical’ transformation occurs around 360 to 380 degrees Fahrenheit. This is commonly known in the world of coffee roasting as “the first crack” identified by a popping sound, the beginning of a lighter roast. At “the first crack”, a majority of the coffee’s moisture has evaporated, this moisture forms steam and pressure, causing the beans to crack open, thereby increasing in size.
We emphasize the preservation of natural resources and the social responsibility to all those involved in the different production processes and to maintain a reliable and traceable quality in every coffee bean. 360F is deeply committed to produce coffee that will help you remember the good things in life with every sip of our coffee! Besides, life is too short to drink bad coffee.